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Found in 2012, Auraa Trends is a one-stop shop for exquisite jewellery, designed with love for the modern contemporary woman. Auraa Trends creates an amalgamation of traditional and fusion jewellery to meet the ever-changing needs and trends. They specialise in creating jewellery that celebrates major Indian festivals.

Auraa Trends began with a limited jewellery line that was showcased in exhibitions in over 12 countries. Receiving a tremendous response, it was a natural progression of moving to offline and online platforms.

Today, it is present on various online portals and in over 20 stores around the world. Shruti Hassan, Kirti Kulhari, Gauahar Khan, Krystle D’souza, Karishma Tanna, and more celebrities have all been spotted flaunting designs from Auraa Trends!

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